Popular Japan matcha chain to open first North American location in Toronto

A matcha chain that's a huge hit in Japan is about to open its first-ever North American location, and it's landing smack-dab in one of Toronto's buzziest neighbourhoods.If you're a Toronto resident who's never heard of The Matcha Tokyo before... you're honestly no different than I was a few weeks ago.I was first introduced to the chain on my regular commute along the 63 Ossington bus route, and saw the bunting up for a location of what I could reasonably assume would be a matcha cafe, on the popular strip.Taking over the space that most recently housed Saigon Snacks, I was correct in my assumption that The Matcha Tokyo would be a matcha cafe. I had entirely underestimated what a phenomenon the cafe really is, though.Established in Tokyo in 2018, The Matcha now operates six locations in Japan and nearly 50 more across Southeast and Central Asia, the Middle East, and Guam.Now, the chain finds itself, after eight years of building up its impressive footp...


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