4 d. ago
‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star | Mark O’Connell
He’s spent 24 hours immersed in slime, two days buried alive – and showered vast amounts of cash on lucky participants. But are MrBeast’s videos simply very savvy clickbait – or acts of avant garde genius?Jimmy Donaldson, the 27-year-old online content creator and entrepreneur known as MrBeast, is by any reasonable metric one of the most popular entertainers on the planet. His YouTube channel, to which he posts his increasingly elaborate and expensively produced videos, has 400 million subscribers – more than the population of the United States of America and equivalent to the total number of native English speakers currently alive. It’s close to twice as many subscribers as Elon Musk has X followers, and over 100 million more than Taylor Swift has Instagram followers. And that number, 400 million, does not account for the people who watch MrBeast’s videos in passing, or who are aware of his cultural presence because of their children, or who just sort of know who he is but don’t ha...
Politics