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Property developer who wants James Bond ownership makes promise to fans

The businessman challenging franchise owners over non-use has said he is motivated by ‘concerns’ of saving franchise’s future



Property developer Josef Kleindienst, challenging the ownership of James Bond trademarks, has promised fans that "James Bond will not die on my watch." Kleindienst, a Dubai-based Austrian businessman, filed claims arguing trademark non-use under UK and EU law, which could strip the franchise of its iconic catchphrase. The James Bond franchise has been dormant since Daniel Craig's retirement in 2019. Kleindienst claims his goal is to ensure the franchise's survival and has invested in supporting it. The trademarks are currently held by Danjaq and Eon.

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