Cliq pristupuje k vytváraniu skutočných priateľstiev inak než bežné sociálne siete. Spoluzakladateľka sa pri jeho zrode inšpirovala negatívnymi skúsenosťami
Nicola Gunby, together with her partner Jason Iliffe, developed the social platform Cliq to address the growing issue of loneliness. Inspired by Gunby's personal experience of feeling isolated in London despite living in a large city, Cliq aims to help users form genuine connections and communities based on shared interests, hobbies, or beliefs. The app, launched in February 2023, has raised over €600,000 in funding and has amassed 100,000 users worldwide, with significant traction in the UK, the US, Australia, and Bali. Cliq is designed to counter the epidemic of loneliness, a problem highlighted by a global Gallup survey showing that one in five people frequently feel alone.
