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Radikalan zaokret kultnog Levi'sa: Rudnik zlata više nisu traperice

Iako je imao najpopularnije traperice na svijetu, Levi Strauss & Co uspio se uljuljkati u svijet nostalgije i nasljeđa. Sada Michelle Gass, njegova nova direktorica, stavlja sve na kocku da bi proširila bazu kupaca brenda koji je stoljećima bio sinonim za mušku modu. Levi's cilja na žensku publiku i nastoji stvoriti 'traper lifestyle' koji će ih privući. Uz pomoć ikona poput Beyoncé, Gass želi oživjeti kultni brend i zajahati na valu aktualnih trendova


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