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Revealed: betting companies’ huge financial influence in European football

66% of clubs in 31 divisions have at least one betting dealClubs are ‘getting around’ bans on front-of-shirt sponsorsThe prevalence of gambling money in European football has been laid bare by new research that shows two-thirds of teams across 31 top divisions have at least one sponsorship deal with a betting firm.As the Premier League counts down to a ban on front-of-shirt sponsorship by gambling companies, due to come into force next year, data also shows clubs in European countries have found ways to get around such restrictions. Continue reading...



Research reveals widespread financial influence of betting companies in European football, with 66% of teams across 31 top divisions having at least one betting sponsorship deal. Clubs are circumventing bans on front-of-shirt sponsors through various methods, including displaying logos of related entities or using sub-brands. Betting companies also act as title sponsors for 14 leagues, and many clubs partner with Asian-facing betting companies.

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