These fruity numbers are going viral. They are not for me but if cherry is your jam, you are spoiled for choiceI love the idea of cherry fragrances – I find the fruit, its aesthetic, the juicy, sharp taste and depth of colour appealing. But even now, as cherry perfumes go viral – some fine examples among them – I can’t quite find one that maintains the sourness while holding the sugar. But if, unlike me, you favour a sweet scent, there’s never been a better time to pop one’s cherry.Top of the tree is Van Cleef & Arpels’ new Moonlight Cherry. I approached with trepidation, but stayed for the bitter espresso notes and the sexy whiff of plump, boozy cocktail cherries steeping in the bottom of a glass, swollen from hard liquor. Elegant and complex, this smells very expensive (and at £164, albeit for a large 75ml bottle, it is), gender neutral and distinctly “black tie” in dress code. I doubt I’ll be wearing it myself (I’ve never had a sweet tooth), but if&nb...