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Seoul is spending millions to fight loneliness in South Korea. Will it work?

A growing epidemic of social isolation in South Korea has prompted its capital city to invest more than 450 billion won (US$330 million) in a sweeping five-year initiative aimed at reducing loneliness in the city. The Seoul Metropolitan Government’s efforts include the launch of a convenience store where locals can enjoy free instant noodles while talking about their feelings, as well as a 24-hour counselling hotline. Seoul is at the epicentre of the nation’s social isolation epidemic, with...


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