home All News open_in_new Full Article

Sex, patriotism and Donald Trump cologne: the US adverts that explain the 00s

The final book in Jim Heimann’s survey of a century of US advertising takes us to a decade where Apple sold a new way of living and mermaids hawked Evian. It’s a ‘swan song’, he says – for his series but also the industry as a wholeAs the longtime editor of Taschen’s All-American Ads book series, cultural historian Jim Heimann has helped chronicle the shifting landscape of commercial artistry through each decade of the 20th century. Now, with a final volume dedicated to the 2000s, Heimann has completed what he calls a “swan song” – not just for the series, but for an entire era of advertising. It presents the last moment before social media and the decline of print media transformed the industry for ever.The 2000s were fraught with social, political and cultural disruptions. Chief among them were the September 11 terrorist attacks, which sparked a dramatic wave of national trauma that simultaneously drove the advertising industry to embrace patriotism while seeking escapism. Br...


today 5 d. ago attach_file Politics

attach_file Events
attach_file Politics
attach_file Politics
attach_file Events
attach_file Politics
attach_file Politics
attach_file Politics
attach_file Politics
attach_file Politics
attach_file Events
attach_file Politics
attach_file Economics
attach_file Politics
attach_file Politics
attach_file Politics
attach_file Politics
attach_file Events
attach_file Politics
attach_file Politics
attach_file Politics


ID: 2241586506
Add Watch Country

arrow_drop_down