Nicotine pouch use is on the rise in the UK and some flavours might be more addictive than others
Sweet flavored nicotine pouches may be more addictive than other flavors, leading to higher consumption. Research shows nicotine pouch use is rising, with sweet flavors particularly appealing. A study on rats indicated that female rats preferred nicotine combined with sweeteners, while males preferred cinnamon. Researchers suggest these findings can inform policies and harm reduction strategies, as nicotine, while less harmful than tobacco, remains addictive.
