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Tesla’s brand is losing its shine, lagging BYD and Xiaomi: UBS poll

Tesla’s brand has lost the lustre in its major markets due to the political engagements of its CEO Elon Musk, creating opportunities for Chinese rivals like BYD and Xiaomi to fill the void, according to a UBS survey. The number of electric vehicle (EV) buyers who pick Tesla as their top choice fell last year to 14 per cent in mainland China, down from 18 per cent in 2023 and nearly half of the 30 per cent peak in 2020 when the US carmaker began assembling its Model 3 in Shanghai, UBS said in a...


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