As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum of two, explains why she’s stepping back from the ‘Sephora kids’ trend before it’s too late
Children, tweens, and teens are increasingly obsessed with skincare, driven by social media and beauty industry marketing. This "Sephora kids" trend involves young children using adult skincare products, including anti-aging treatments like retinol, leading to concerns about potential skin damage and the erosion of childhood innocence. Experts worry about the impact on self-esteem and mental health.