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The Sir Chris Hoy effect: Olympian, 48, inspires thousands of men to get cancer checks after revealing terminal diagnosis

The Olympian (pictured) started a campaign two weeks ago to encourage men to check if they are at risk of England's most common cancer, after announcing his own diagnosis last year.



Sir Chris Hoy, 48, inspired over 75,000 men to use Prostate Cancer UK's online risk checker after revealing his terminal cancer diagnosis, with over 61,000 discovering they were at higher risk. His campaign with Marks & Spencer has raised over £55,000 for Prostate Cancer UK.

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