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The US Open dating show: How Grand Slam tennis tournaments are shooting for a Gen Z audience

Over the course of the past week across the U.S. Open’s grounds, eight couples went on their first dates — on camera. They were all part of the tournament’s newest content creation venture, Game, Set, Matchmaker, the most recent play for Gen Z attention from the world of Grand Slam tennis. From Wimbledon to Flushing […]


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