So-called rubber hose style is putting a smile on everyday products, even as some designers plead that it’s time to ‘stop putting arms and legs on everything’. What’s behind the ubiquity of this wholesome branding?A bagel embodied as a human, with unexpected little arms and a sweet face. A sandwich giving the peace sign. A leather jacket-wearing fish brandishing a spatula. A chess board on the march. A rugby ball making a dash for it. A smiling pizza, tongue dangling, clambering from a box.Perhaps you have seen such a character. Chiefly in the branding – and merch – of an independent pizza place or sandwich shop, in a natural wine bar or brew pub. Though its loose limbs now stretch far and wide; to podcasts, internet talk shows and even global fashion labels. Continue reading...