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Tim Hortons explains why it raised coffee prices for the first time in three years

Customers across Canada have been shocked to find that the prices of their Tim Hortons coffee have jumped up recently.The rising prices of, well, everything, lately, are a reality that the majority of Canadians have come to accept in the tumultuous years since the COVID-19 pandemic upended industries across the globe.It's simply not surprising anymore to find that your go-to snack or dinner ingredients have gotten more expensive overnight (while, all too often, the contents have dwindled).In spite of this — or, perhaps, because of it — folks find small comforts in those things that seem to stay, perpetually, the same.For the past three years, the price of a coffee at Tim Hortons has been one such thing, but no more: the quintessentially Canadian cafe chain has increased the prices on its coffee.It's a move that the chain calls "more than reasonable" in a statement made to blogTO."Our approach to pricing in our restaurants does not reflect any ...


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