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Trump is shamelessly covering America in his name | Mohamad Bazzi

Trump is using the presidency as a branding opportunity. He’s slapping his name on as many buildings, monuments and government projects as he canIn 2011, Donald Trump published a book with the self-help guru Robert Kiyosaki titled Midas Touch. It’s a typical self-empowerment manual in which the pair expound on the secrets of entrepreneurial success while drawing on their personal experiences. At one point, they write, “Building a brand may be more important than building a business.”That was certainly Trump’s approach to business: he was the New York real estate tycoon who turned his fame into a brand that symbolized luxury and savvy strategy – even if his companies had filed for bankruptcy six times. Trump spent decades trying to use his name to turn a profit: he owned an airline and a university, and slapped his moniker on vodka, steaks, neckties, board games and even bottled water. Leveraging the fame he gained from the Apprentice TV show, he expanded to licensing Trump-branded g...


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