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Trust me, this is what millennials actually want from a Topshop comeback

Topshop has been teasing a comeback, four years after it left the high street. Former super-fan Katie Rosseinsky reckons that leaning into millennial nostalgia could be the key to future successes



Topshop is teasing a potential high street comeback after closing stores in 2021. Millennials express nostalgia for "Old Topshop" (2000-2015), characterized by innovative designs, collaborations with figures like Kate Moss, and London Fashion Week presence. The brand needs to recapture this spirit, potentially by reviving old designs and focusing on quality, to succeed in a competitive retail landscape.

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