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Turquoise touches and gothic flair: the Premier League’s 2025

The grass catwalk returns with appealing Adidas, funereal keepers and cartoon collars – but whose jersey will be top of the league?Football strips nowadays are big business. Especially for the not insignificant number of clubs flogging shirts for £85+ a pop. As sport and fashion become ever more intertwined – Jack Grealish as an ambassador for Gucci; Son Heung-min for Burberry; Kalvin Phillips in those massive Loewe boots – mainstream football’s interest with clothes has moved on from just David Beckham in a sarong. It is a state of affairs that former catwalk model Pep Guardiola no doubt appreciates.And, after a couple of years of subpar kit designs – running the gamut from insipid to truly horrifying – the 2025-26 Premier League season has upped its sartorial game. All-black away strips and turquoise touches have proved popular; while manufacturers still insist on “taking inspiration” from home stadium architecture and surroundings. (The success of this varies immensely; but Evert...


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