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UK households issued warning over 'most common' phone scam as numbers rise
UK households are warned about a rise in phone scams, with HMRC impersonation calls being the most common. Deep fake AI scam calls are rapidly increasing, with a quarter of people receiving one in the last year. The average UK resident received four spam calls monthly between October and December 2024. HMRC scams remained prevalent throughout 2024. Hiya's research indicates 26% of UK residents received deep fake scam calls last year, with 40% of those scammed losing money or giving away personal data.
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'Do not' warning issued ahead of Pancake Day as households set to make one common mistake
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