Visit Monaco unveils new brand identity blending Art Nouveau and contemporary design

Monaco’s tourism authority has unveiled a new visual identity for Visit Monaco, combining Art Nouveau-inspired typography with contemporary design elements in a rebrand aimed at reinforcing the destination’s international appeal. The Direction du Tourisme et des Congrès de Monaco presented the renewed identity last week, describing it as “heritage in motion” and designed to capture both the Principality’s longstanding prestige and its forward-looking character. Contrasting design elements The new logo centres on two distinct typographic treatments. “Monaco” appears in Art Nouveau-inspired lettering, intended to convey timeless prestige and global recognition....


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