Directrice artistique chez Hermes, elle regne sur la mode masculine et fait caracoler les ventes de la maison de luxe parisienne.
Véronique Nichanian is the artistic director of Hermès's men's collections, credited with boosting sales and creating a distinctive style. She began her career with Nino Cerruti and was later hired by Jean-Louis Dumas at Hermès. Her design philosophy combines functionality, luxurious fabrics, and subtle details, resulting in sophisticated yet relaxed menswear. She focuses on offering men appealing options that they can adopt and has been the sole woman to only create for men.
