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‘We warned everyone: do not go near Tom Cruise!’ How Covid sent British TV haywire, five years on

From chatshows in spare bedrooms to the sheer terror of infecting Hollywood megastars, making television in lockdown became utterly wild. The insiders tell allNearly four years ago, back when Holly Willoughby and Philip Schofield were still mates, and both still employed by ITV, it felt normal to watch the two This Morning hosts get emotional as they embraced through a “cuddle curtain” – a thick sheet of plastic with arm sockets. “Why does it feel like we’re in prison?” laughed Schofield. “This is what the internet was made for!” yelled guest Ant McPartlin, sitting on the sofa a safe two metres away.It was proof that coronavirus had turned television completely upside down. Continue reading...



A British TV executive recalls warning staff to avoid Tom Cruise during his studio visit during the COVID-19 pandemic in 2021. The pandemic caused significant disruption to TV production, with freelancers struggling financially and shows adapting to restrictions. Soaps like Coronation Street incorporated COVID-19 into their storylines.

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