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When I blush, I get so red that people point it out. What should I do?

Going red in the face is on trend. People pay $25bn a year for the look, writes advice columnist Jessica DeFinoHi Ugly,In the past year I have stopped wearing makeup and am feeling a lot more confident in living life with my natural face. The only issue is that when I get embarrassed or offended I tend to blush and go bright red. People then exclaim, “You’re going red!” which makes it even worse. I used to cover my skin with foundation, which was a comfort blanket. I feel the only way to hide this is to wear foundation, but I don’t want to go back. Please help!My father had plastic surgery. Now he wants me and my mother to get work doneHow should I be styling my pubic hair?How do I deal with imperfection?I want to ignore beauty culture. But I’ll never get anywhere if I don’t look a certain way Continue reading...



The text discusses the societal shaming of women's bodies, particularly focusing on blushing, and how this natural reaction has been commodified and celebrated in beauty culture. It highlights the trend of using blush to mimic blushing, with products named after emotions like "Nervous" and "Shy," and notes the industry's $25 billion annual spending on blush. The piece also touches on the advice to redirect shame from oneself to others and the connection between the brain and skin in blushing.

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