Last Thursday, fans were shocked when Demna, from Georgia, was named as Gucci's new artistic director, officially due to take over the role in July.
Demna, formerly of Balenciaga and known for controversial designs including a 'BDSM-style' ad campaign involving children, has been named Gucci's new artistic director. The appointment has sparked backlash from fashion fans who fear it marks "the end of Gucci." Demna's background includes a decade at Balenciaga, launching VETEMENTS, and his debut at Balenciaga focused on realism and modernization.