30 hours ago
A chance encounter took me from a New York skyscraper to a London food market – and a new life | Franco Fubini
Working in finance, I was unhappy and surrounded by greed. Then I embraced my passion for cooking, produce and natureFranco Fubini is the founder and CEO of NatooraAs I wandered out of my New York apartment, the snow compressing on to the sidewalk in that warming dusk light gave my walk to Citarella’s on Third Avenue a rhythmic glow. It was 1999 and Christmas was a few weeks away. In the northern hemisphere, December is the season for vibrant citrus, bitter leaves and pumpkins, yet behind me someone called out: “Where can I find peaches?” I turned around to see an affronted woman standing outside the greengrocer’s. The absurdity of the moment struck me – why would someone crave peaches in the middle of winter? It is just as absurd as sitting by the pool on a blistering summer day and reaching for a warm, woolly jumper.I was already aware of the issues facing the food system; industrialised farming destroying our soils, the stomach of our planet, opaque supply chains leaving citizens...