When Jeep owners complained ads were appearing while driving, the carmaker said it was a glitch. But as auto makers consider connected car opportunities, in-vehicle selling might be too tempting to ignore.
Automakers are increasingly incorporating in-car ads, such as Jeep ads for extended warranties, as a way to generate revenue. However, this trend raises safety concerns, as distractions can impair driving safety, even during stopped moments. Privacy issues also arise, with examples like BMW charging for seat heaters and GM settling a lawsuit over unauthorized data collection. Despite these concerns, automakers continue to explore in-car advertising opportunities, while regulatory guidelines remain outdated, failing to address modern distractions.
