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Athletics intent on joining sport’s Goliaths but knows it has long way to go | Sean Ingle

Jon Ridgeon is overseeing World Athletics’ reach for a younger audience but has to battle it out with football and F1It really is quite the scene. Midnight in Tokyo, Usain Bolt is DJing and the launch party for the World Athletics Ultimate Championships is in full swing. And then the World Athletics chief executive, Jon Ridgeon, walks up to me and says: “I read your recent Guardian column, and I thought it was very unfair.”Imagine Gary Lineker going in two-footed, having never picked up a yellow card in his career. This is the track and field equivalent. Ridgeon, a former world silver medallist over the 110m hurdles, is one of the smartest and most reasonable people in sport. He is saying, in a polite way, that he is really rather annoyed. Continue reading...


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