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Beauty beyond borders: the rise and rise of South Korea’s plastic surgery empire

As plastic surgery becomes normalised in South Korea, platforms such as Gangnam Unni are helping bring in foreign visitors chasing beauty.



South Korea's plastic surgery industry is booming, fueled by normalization, celebrity endorsements, and platforms like Gangnam Unni, which connects millions of users worldwide to clinics. Gangnam Unni's parent company, Healing Paper, is expanding into Japan and Thailand, with significant revenue growth.

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