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Bored mums in clothes shops of the world unite! Together we could be unstoppable | Zoe Williams

We lock eyes while shepherding unruly, ungrateful teens in and out of changing rooms but don’t speak a word. This needs to changeIf there is a solidarity on Earth tighter than “bored middle-aged mothers in a clothes shop”, I don’t know what it is. Whether in Primark, Urban Outfitters or H&M, the crowd is always the same: some teens are in gangs and they are having a fine old time; others, sometimes in sibling pairs, are with their mum, presumably because they have yet to find a way to detach her from her credit card. It’s like that bit in an action movie where you need a guy’s fingerprint to open a vault, so you cut off his arm, except, regrettably, in this case, they have to take the entire body.Some of us are too hot; others are too embarrassing to be believed and have been told that multiple times between each clothes rack. But the main thing we have in common is that we are all incredibly bored. It’s one of those things about youth that I don’t miss at all, along with p...


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