Fitness coach Caroline O’Mahony, who has 882,000 Instagram followers, found to have failed to use appropriate labels for commercial content
Brian O'Driscoll received a compliance notice from the CCPC for a misleading Instagram post promoting Zerofit without clearly indicating it was a paid promotion. This is part of the CCPC's broader enforcement action against influencers failing to disclose commercial content, highlighted in their annual consumer protection list which also includes notices and fines issued to various businesses, including supermarkets and department stores, for consumer law breaches. The CCPC is advocating for increased fining powers to better deter violations.
