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British fashion creators accuse Chinese retail giant Shein of using AI 'to copy and steal' clothing designs as they fear industry could be destroyed under Keir Starmer's copyright exceptions

EXCLUSIVE: British fashion is under threat from artificial intelligence that can identify popular products and flood the market with cheap copies, designers have warned.



British fashion creators accuse Shein of using AI to copy designs, fearing industry destruction under Keir Starmer's copyright exceptions. Shein allegedly steals popular designs from social media, offering cheap knock-offs. A designer whose work was copied received compensation after legal action.

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