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Celebrity brands: Why fame alone isn’t enough to keep them afloat anymore

Over the past decade, there has been a significant rise of celebrity brands. Recent data from NielsenIQ, a global marketing research firm, shows just how significant this boom has become. Celebrity beauty brands collectively achieved $1.1 billion in sales from November 2022 to November 2023. Interestingly, these brands experienced a growth rate of 57.8 per […] The post Celebrity brands: Why fame alone isn’t enough to keep them afloat anymore appeared first on Interaksyon.


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