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CHARLEBOIS: Why Starbucks can’t own the ‘third place’ anymore

Starbucks’s recent announcement to close about 150 outlets across North America and eliminate 900 jobs may appear to be a straightforward corporate restructuring, but it reveals something deeper: A reconfiguration of the “third place” — the space between home and work. For years, Starbucks successfully positioned itself as the quintessential third place, where consumers could […]


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