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Clickbait titles and cliffhangers: the mini TV serials capturing phone audiences

‘Vertical dramas’ consisting of minute-long episodes are booming, with market predicted to be worth $14bn by 2027Found a Homeless Billionaire Husband for Christmas. The Quarterback Next Door. Revenge of the XXL Wife. My Secret Agent Husband.These may sound like cringey fantasies, but they’re actually titles of “vertical dramas”, a new form of episodic television that is gripping millions around the world. Continue reading...


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