home All News open_in_new Full Article

Did AI mania rush Apple into making a rare misstep with Siri? | John Naughton

The company that prides itself on announcing products only when they’re ready grossly underestimated the demands of personalising its virtual assistantAfter ChatGPT broke cover in late 2022 and the tech industry embarked on its contemporary rendering of tulip mania, people started to wonder why the biggest tech giant of all – Apple – was keeping its distance from the madness. Eventually, the tech commentariat decided that there could be only two possible interpretations of this corporate standoffishness: either Apple was way behind the game being played by OpenAI et al; or it had cunning plans to unleash upon the world its own world-beating take on the technology.Finally, at its annual World Wide Developers’ Conference (WWDC) on 10 June last year Apple came clean. Or appeared to. For Apple, “AI” would not mean what those vulgar louts at OpenAI, Google, Microsoft and Meta raved about, but something altogether more refined and sophisticated – something called “Apple Intelligence”. It ...



John Naughton's Guardian article questions whether AI hype led Apple to prematurely launch "Apple Intelligence" at WWDC in June 2024, potentially a misstep for a company known for releasing products only when fully ready. The features, marketed as refined and sophisticated, proved trivial and irritating despite the powerful new iPhone 15 Pro hardware.

today 51 h. ago attach_file Politics

attach_file Politics
attach_file Politics
attach_file Economics
attach_file Politics
attach_file Politics
attach_file Politics
attach_file Politics
attach_file Events


ID: 3728900870
Add Watch Country

arrow_drop_down