That melt-in-the-mouth biscuit, puffy potato snack or fluffy white bread all have one thing in common - a moreish, soft texture.
Overeating high-calorie, salty, and sugary foods may be due to their soft texture, which leads to faster consumption and delays fullness signals to the brain, causing people to eat more. Studies show that softer foods, including ultra-processed foods, result in increased calorie intake compared to harder, less processed foods.
