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Ekskluzivno na Brands&Trendsu: Štefan Sarvaš otkriva tajne rasta globalnih brendova

U predavanju će otvoriti pitanja koja muče gotovo svakog marketinškog stručnjaka: je li penetracija doista ključni pokretač rasta, trebamo li prije svega privući nove kupce ili naglasak staviti na distribuciju i komunikaciju, što donosi veći učinak – rast penetracije ili rast tržišnog udjela – i jesu li novi proizvodi u portfelju nužnost ili tek iluzija rasta


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