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Fashion influencer sued British fitness brand Gymshark for $1million after it axed her sponsorship deal 'over pro

British fitness brand Gymshark has settled a claim for $1million from a US fashion influencer after it allegedly axed her sponsorship deal over online criticism of her pro-Israel views.



Fashion influencer Alix Earle sued British fitness brand Gymshark for $1 million after they allegedly terminated her sponsorship deal due to criticism of her pro-Israel views. Earle claimed Gymshark owed her damages for prematurely ending the agreement, which included sponsored videos on TikTok and Instagram. Gymshark allegedly denied the existence of a contract. Earle faced online criticism for her stance on the Israel-Palestine conflict after stating "now and always, we stand with the people of Israel" on Instagram.

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