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France fines Shein US$47 million for ‘deceptive’ pricing amid EU scrutiny

The French government has fined online retailer Shein €40 million (US$47 million) for “deceptive marketing practices” and incomplete information about the environmental impact of its products. The penalty was announced just days after a European Union official said on Monday that he was “deeply concerned” about the millions of small parcels entering the region every day, many from Chinese-founded platforms like Shein and Temu. The fine by France’s Ministry of Economy followed investigations...


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