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Frédéric Merlin, le jeune entrepreneur pressé qui a permis à Shein d’ouvrir son premier magasin

A 34 ans, le propriétaire du BHV a bâti un mini-empire dans l’immobilier de commerce. Autant il a séduit par son audace, autant son association avec le géant de la fast-fashion apparaît comme le coup de trop.


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