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From Tate McRae to Addison Rae: Why does Gen Z love nonchalant pop music?

Instead of innovating, new pop artists are leaning into a deliberately superficial sound that references the 00s. Where millennials were embarrassed to love The Pussycat Dolls and similarly ‘trashy’ artists, Gen Z are embracing and replicating this style to emptier effect. But, asks Gregory Robinson, is there anything wrong with vapid music?


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