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Gen Z 'discovers' the Negroni as specialist bars are set up to meet demand

Young people across the UK are now ditching former cocktail classics in favour of the trendy Italian Negroni, as bars and restaurants rush to meet new demand.



Gen Z is embracing the Negroni cocktail, leading to increased demand and the emergence of specialist bars. Bars are creating Negroni-focused menus and deals to cater to this trend, fueled by social media influence and a shift toward "acquired taste" beverages.

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