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Gen Z Worry About Jobs, Gen X Cuts Back Spending as Cost of Living Bites

An increasing number of Kenyan households are finding it harder to secure basics like food and shelter, the Consumer Outlook 2025 survey shows. The report by market research firm NielsenIQ shows that an increasing number of Kenyans can no longer comfortably afford basic essentials. “The proportion of Kenyans who only have enough for basic needs has dropped, with only 58 per cent saying they can currently cover basic needs such as food, housing, and utilities,” the report notes. This is a sharp 10 percent decline last year, except for the astronomical price of inflation, higher living costs, and stagnant wages. The post Gen Z Worry About Jobs, Gen X Cuts Back Spending as Cost of Living Bites appeared first on Nairobi Wire.


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