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Group CEO of Identity on how the company is thriving in ‘the Golden Age of Experience’

Michael Gietzen talks about the events agency’s early days as a family-run entity and the meteoric growth it’s seen over the last 10 years. Now operating across the US, The Middle East and England – including the famous New Years Eve fireworks displays in London – Identity is, as Gietzen says, adaptive, responsive and innovative.


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