4 d. ago
‘You’re stealing my identity!’: the movie voiceover artists going to war with AI
As new tech imperils the £3bn dubbing artists industry, Germany’s voice of Julia Roberts, India’s Ryan Reynolds and France’s Sly Stallone explain why audiences should listen to their fearsWhen Julia Roberts gets in Richard Gere’s Lotus Esprit as it stutters along Hollywood Boulevard in the 1990 film Pretty Woman, Germans heard Daniela Hoffmann, not Roberts, exclaim: “Man, this baby must corner like it’s on rails!” In Spain, Mercè Montalà voiced the line, while French audiences heard it from Céline Monsarrat. In the years that followed, Hollywood’s sweetheart would sound different in cinemas around the world but to native audiences she would sound the same.The voice actors would gain some notoriety in their home countries, but today, their jobs are being threatened by artificial intelligence. The use of AI was a major point of dispute during the Hollywood actors’ strike in 2023, when both writers and actors expressed concern that it could undermine their roles, and fought for federal...
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