Sweat is the best bet for many Gen Z and millennials, who are ditching the bars in favour of saunas and other communal health-centric hangouts. Communal spaces for relaxation, physical and mental therapy, and socialization have been staples in many cultures around the world, including Scandinavia’s saunas, Indigenous sweat lodges, Japan’s onsens and Turkish baths. […]
Gen Z and millennials are increasingly choosing saunas and other health-focused communal spaces over bars for socialization. These spaces offer relaxation, physical and mental therapy, and a sense of community, with saunas in particular gaining popularity due to their social and euphoric effects. The number of public sauna sites is increasing significantly.
