16 h. ago From TikTok to the track: Gen Z are driving running’s third great boom

At the heart of running’s unprecedented explosion in popularity is the digitally native generation making the sport fashionable, communal and more diverse than everHear that sound? It is the fingertaps of Gen Z scrolling through Instagram reels and TikToks. The pings of card readers as more stylish gear leaves the shelves. The drumbeat of cushioned soles on pavements up and down the country. But, most of all, it is the noise of the jaws of the smartest people in sport crashing to the floor. Because, suddenly and entirely unexpectedly, we are in the third great running boom, one that almost nobody saw coming and powered almost entirely by Gen Z, particularly women.“You go back to the first boom in the 1970s and 80s and there was no real diversity: it was all thin, skinny, white guys in very tight shorts,” says Hugh Brasher, the event director of the London Marathon. The second boom? That, he says, came after Paula Radcliffe broke the world marathon record in 2003, leading to a big ju...

Politics

3 d. ago Gethin Jones 'ticks all boxes' for Helen Skelton as reasons for their romance revealed

Gethin Jones is 'ticking all of the boxes' for rumoured love interest Helen Skelton, a source has revealed, as the BBC Morning Live co-stars get closer and closer.

Politics

3 d. ago Gethin Jones 'ticks all boxes' for Helen Skelton as reasons for romance revealed

EXCLUSIVE: As the romance rumours between Helen Skelton and Gethin Jones remain rife, a source tells us that the latter 'ticks all the boxes' for mum-of-three Helen.

Politics

4 d. ago BBC star makes career announcement as they 'cannot wait' for return

Former Strictly Come Dancing star Helen Skelton has revealed that she is 'thrilled' to be back in the Lake District as she announced that her BBC show Lost and Found in the Lakes has been recommissioned.

Politics

4 d. ago Helen Skelton reveals TV series comeback as flirty comments with Gethin Jones emerge weeks before 'romance'

Skelton, 41, and Jones, 47, are rumoured to have forged a ‘deeper connection’ after striking up a friendship on Morning Live

Culture

8 d. ago Helen Skelton and Gethin Jones' 'deeper connection' revealed after being spotted leaving TV BAFTAS together

The duo are at the centre of growing speculation that their chemistry may extend beyond the cameras

Politics

2 w. ago The Bittersweet Reason a Woman Wore Her Wedding Dress During the London Marathon

The Bittersweet Reason a Woman Wore Her Wedding Dress During the London Marathon  RUN | Powered by Outside

Sport

2 w. ago This Runner Used His Wife’s London Marathon Medal to Collect $285 Worth of Freebies

This Runner Used His Wife’s London Marathon Medal to Collect $285 Worth of Freebies  Runner's World

Politics

2 w. ago All you need to know about the Hackney Half: Where they will run and the best spots to catch a glimpse

London’s biggest half marathon event is looming - here is all the information and know-how you need to navigate the day

Politics

2 w. ago On This Day: Former footballer crawling London Marathon as 'Brian the Snail'

On This Day: Former footballer crawling London Marathon as 'Brian the Snail'  Watford Observer

Sport

2 w. ago Curtis and AJ Pritchard take on their biggest challenge yet for heartbreaking reason

Strictly Come Dancing professional AJ Pritchard and Love Island star Curtis Pritchard will be taking on their biggest challenge yet - as they plan to run next year's London Marathon for Marie Curie

Politics

2 w. ago ‘Where are her clothes?’: Holly Archer shuts down backlash over London marathon outfit

‘Where are her clothes?’: Holly Archer shuts down backlash over London marathon outfit  Times of India

Politics

2 w. ago Woman dies with dementia at just 31 after early warning signs missed

Gemma Illingworth was 28 when she was diagnosed with posterior cortical atrophy, a rare form of dementia

Events

2 w. ago Olympic triathlon champion Alex Yee says London Marathon debut has helped on journey to LA 2028

Olympic triathlon champion Alex Yee says London Marathon debut has helped on journey to LA 2028  TRI247

Sport

2 w. ago Female London Marathon runner hits back after she is cruelly mocked over ‘bikini’ outfit

Female London Marathon runner hits back after she is cruelly mocked over ‘bikini’ outfit  The Sun

Events

2 w. ago Kelly Brook hobbles to work with painful injury as she reveals London Marathon damage

TV star Kelly Brook remained determined to get to work following her painful London Marathon injury as she revealed to fans she needs to wear a medical boot for six weeks

Events

2 w. ago Woman dies with dementia after ‘heartbreaking’ demise at just 31

Gemma Illingworth was 28 when she was diagnosed with posterior cortical atrophy, a rare form of dementia

Events

2 w. ago Widow runs London Marathon in wedding dress in heartbreaking tribute to her husband

Widow runs London Marathon in wedding dress in heartbreaking tribute to her husband  News24

Culture

2 w. ago Kelly Brook opens up on the extent of her London Marathon injury and reveals she's 'in a boot for six weeks' w

Kelly Brook opens up on the extent of her London Marathon injury and reveals she's 'in a boot for six weeks' w  Daily Mail

Events

3 w. ago Student completes London Marathon in three hours and four minutes

Student completes London Marathon in three hours and four minutes  Ipswich Star

Politics