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‘Homestay’ heartache hits China as operators lament lack of business

After four years leasing out private holiday accommodation beside the sea in the west of Guangdong province, a downturn in demand has led Chen Mei to regret getting involved in the industry. “I thought domestic demand would rebound quickly after the [Covid-19] pandemic, but price wars have actually intensified across the industry, squeezing profits year by year,” she said. “I’ve begun scaling back operations. If I could choose again, I wouldn’t have invested in the industry.” Chen’s downbeat...


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