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How Apple’s grip on China slipped – and what it means for other multinationals

Apple’s launch season has arrived, an occasion once treated like a festival in China and hailed by enthusiasts as the “Spring Festival Gala of the tech world”. Tan Hui used to be one of the devoted, closely following every iPhone launch and going all out to secure the latest model. At times, she would even fly two and a half hours from her home in Sichuan province to Hong Kong – where new models sometimes went on sale earlier than on the mainland – to ensure she was one of the first to get her...


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